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Presentation
Building Brand Identity: Does it Pay? An Investigation into Cultural and Recreational Services
2008 ANZMAC Proceedings: Shifting focus from the Mainstream to Offbeat, Australia and New Zealand Marketing Conference (2008)
  • Joanna Minkiewicz, Melbourne Business School
  • Jody Evans, Melbourne Business School
  • Kerrie Bridson, Deakin University
Keywords
  • co-creation,
  • cultural and recreational services,
  • brand identity,
  • resource based view
Disciplines
Publication Date
2008
Citation Information
Joanna Minkiewicz, Jody Evans and Kerrie Bridson. "Building Brand Identity: Does it Pay? An Investigation into Cultural and Recreational Services" 2008 ANZMAC Proceedings: Shifting focus from the Mainstream to Offbeat, Australia and New Zealand Marketing Conference (2008)
Available at: http://works.bepress.com/joanna_minkiewicz/3/