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Presentation
The role of brand personality in the arts: an assessment of brand personality of the National Gallery of Victoria
Kulturbranding4 (2013)
  • Jody Evans, Melbourne Business School
  • Kerrie Bridson, Deakin University
  • Joanna Minkiewicz, Melbourne Business School
Keywords
  • branding,
  • brand personality,
  • galleries,
  • museums,
  • national gallery,
  • non-profit,
  • cultural sector
Publication Date
September, 2013
Citation Information
Jody Evans, Kerrie Bridson and Joanna Minkiewicz. "The role of brand personality in the arts: an assessment of brand personality of the National Gallery of Victoria" Kulturbranding4 (2013)
Available at: http://works.bepress.com/joanna_minkiewicz/12/