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Presentation
Corporate Brand Identity and Image Congruence in the Leisure Services Sector: A Stakeholder Perspective
, 2007 ANZMAC Proceedings: “3r’ – Reputation, Responsibility and Relevance”, Australia and New Zealand Marketing Conference, New Zealand (2007)
  • Joanna Minkiewicz, Melbourne Business School
  • Kerrie Bridson, Deakin University
  • Felix Mavondo, Monash University
Keywords
  • corporate image,
  • corporate identity,
  • corporate branding
Disciplines
Publication Date
2007
Citation Information
Joanna Minkiewicz, Kerrie Bridson and Felix Mavondo. "Corporate Brand Identity and Image Congruence in the Leisure Services Sector: A Stakeholder Perspective" , 2007 ANZMAC Proceedings: “3r’ – Reputation, Responsibility and Relevance”, Australia and New Zealand Marketing Conference, New Zealand (2007)
Available at: http://works.bepress.com/joanna_minkiewicz/1/