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Article
Marketing for the Beginner: Resources from the ACRL Library Marketing and Outreach Interest Group
College and Research Library News
  • Lindsay Davis, University of California-Merced
  • Jen Park, Mount Saint Mary College
  • Sabine Dantus, Lynn University
  • Chris Davidson, Northwestern University
  • Bonnie Cohen Lafazan, Berkeley College
  • Joan Petit, Portland State University
Document Type
Article
Publication Date
12-1-2017
Subjects
  • Libraries -- Marketing,
  • Libraries -- Public relations
Abstract

Are you new to outreach work? Were you tasked with planning events highlighting your services, collections, or spaces and don’t know where to start? Do you need to create promotional materials but have no background in design? Is there little to no budget? The administrators of ACRL’s Library Marketing and Outreach Interest Group have put together a beginner’s guide that includes groups to join, blogs and websites to read, free and low-cost graphic design tools, collections of free images and icons, and other online resources that spark inspiration when you have hit the proverbial creativity wall.

Rights

© 2017 Lindsay Davis, Jen Park, Sabine Dantus, Chris Davidson, Bonnie Cohen Lafazan, and Joan Petit

DOI
10.5860/crln.78.11.612
Persistent Identifier
http://archives.pdx.edu/ds/psu/22962
Citation Information
Davis, L., Park, J., Dantus, S., Davidson, C., Lafazan, B. C., & Petit, J. (2017). Marketing for the beginner: Resources from the ACRL Library Marketing and Outreach Interest Group. College & Research Libraries News, 78(11), 612.