"School prospectuses and the potential liability of private schools under Section 52 of the Trade Practices Act 1974 (CTH)" by Joan M Squelch

Article

School prospectuses and the potential liability of private schools under Section 52 of the Trade Practices Act 1974 (CTH)

International Journal of Law and Education (2009)

Joan M Squelch, The University of Notre Dame Australia
Lisa Goldacre, Curtin University

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Abstract

Private (and public) schools in Australia compete nationally and internationally for students. As schools

have become increasingly more competitive and market-oriented, they have employed a range of marketing
strategies to advertise their schools. The school prospectus is still an important marketing tool used by many

schools to promote their educational products and services that include aspects such as quality educational
programs, professional and skilled staff, diverse extracurricular activities, top-class facilities and key
educational achievements. This article examines the scope and application of section 52 of the Trade
Practices Act 1974 (Cth) to school prospectuses, and discusses the potential liability of private schools to
parents and students for statements made in a school prospectus.

Disciplines

Publication Date

2009

Citation Information

Squelch, J., and Goldacre, L. (2009). School prospectuses and the potential liability of private schools under Section 52 of the Trade Practices Act 1974 (CTH). International Journal of Law and Education, 14(1), 39-50