"The Strata Model Predicting Advertising Effectiveness: A Neural-Network Approach Enhances Predictability of Consumer Decision Making" by Thomas J. Reynolds

Article

The Strata Model Predicting Advertising Effectiveness: A Neural-Network Approach Enhances Predictability of Consumer Decision Making

Journal of Advertising Research (2019)

Thomas J. Reynolds, University of Texas at Dallas
Joan M. Phillips, Barry University

Link

Disciplines

Computer Sciences and
Public Relations and Advertising

Publication Date

September 1, 2019

DOI

10.2501/JAR-2018-037

Citation Information

Thomas J. Reynolds and Joan M. Phillips. "The Strata Model Predicting Advertising Effectiveness: A Neural-Network Approach Enhances Predictability of Consumer Decision Making" Journal of Advertising Research Vol. 59 Iss. 3 (2019) p. 268 - 280
Available at: http://works.bepress.com/joan-phillips/8/