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Faculty Selected Works of Joan Phillips
Contribution to Book
A Review and Comparative Analysis of Laddering Research Methods
Review of Marketing Research : Volume 5 (2017)
  • Joan M. Phillips, University of Missouri-St. Louis
  • Thomas J. Reynolds, (Strategic Research, Development and Assessment, Wilson, Wyoming, USA)
Link
Abstract
Chapter 6
Disciplines
Publication Date
2017
Editor
Naresh Malhotra
Publisher
Taylor and Francis
Citation Information
Joan M. Phillips and Thomas J. Reynolds. "A Review and Comparative Analysis of Laddering Research Methods" LondonReview of Marketing Research : Volume 5 (2017)
Available at: http://works.bepress.com/joan-phillips/24/