"Antitrust and Marketing: A Primer and Call to Research" by Gregory T. Gundlach

Faculty Selected Works of Joan Phillips

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Article

Antitrust and Marketing: A Primer and Call to Research

Journal of Public Policy & Marketing (2002)

Gregory T. Gundlach, Mendoza College of Business
Joan M. Phillips, Mendoza College of Business
Debra M. Desrochers, Marketing, Business & Society

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Disciplines

Public Policy,
Business and
Marketing

Publication Date

September 1, 2002

DOI

10.1509/JPPM.21.2.232.17587

Citation Information

Gregory T. Gundlach, Joan M. Phillips and Debra M. Desrochers. "Antitrust and Marketing: A Primer and Call to Research" Journal of Public Policy & Marketing Vol. 21 Iss. 2 (2002) p. 232 - 236
Available at: http://works.bepress.com/joan-phillips/23/