"Confirmation and the Effects of Valenced Political Advertising: A Field Experiment" by Joan M. Phillips

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Article

Confirmation and the Effects of Valenced Political Advertising: A Field Experiment

Journal of Consumer Research (2008)

Joan M. Phillips
Joel E. Urbany
Thomas J. Reynolds

Link

Disciplines

Public Relations and Advertising and
Psychology

Publication Date

April 1, 2008

DOI

10.1086/523287

Citation Information

Joan M. Phillips, Joel E. Urbany and Thomas J. Reynolds. "Confirmation and the Effects of Valenced Political Advertising: A Field Experiment" Journal of Consumer Research Vol. 34 Iss. 6 (2008) p. 794 - 806
Available at: http://works.bepress.com/joan-phillips/22/