"A Balance Theory Perspective of Triadic Supply Chain Relationships" by Joan M. Phillips

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A Balance Theory Perspective of Triadic Supply Chain Relationships

The Journal of Marketing Theory and Practice (1998)

Joan M. Phillips, University of Kentucky
Ben S. Lin, University of Illinois at Urbana–Champaign
Thomas G. Costello, University of Illinois at Urbana–Champaign

Link

Disciplines

Industrial Organization,
Business and
Marketing

Publication Date

October 1, 1998

DOI

10.1080/10696679.1998.11501812

Citation Information

Joan M. Phillips, Ben S. Lin and Thomas G. Costello. "A Balance Theory Perspective of Triadic Supply Chain Relationships" The Journal of Marketing Theory and Practice Vol. 6 Iss. 4 (1998) p. 78 - 91
Available at: http://works.bepress.com/joan-phillips/21/