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Faculty Selected Works of Joan Phillips
Article
The effects of discussion and question wording on self and proxy reports of behavioral frequencies
Marketing Letters (2006)
  • Barbara A. Bickart, Rutgers University
  • Joan M. Phillips, Mendoza College of Business
  • Johnny Blair, Abt Associates, Inc., USA
Link
Disciplines
Publication Date
July 1, 2006
DOI
10.1007/S11002-006-5232-1
Citation Information
Barbara A. Bickart, Joan M. Phillips and Johnny Blair. "The effects of discussion and question wording on self and proxy reports of behavioral frequencies" Marketing Letters Vol. 17 Iss. 3 (2006) p. 167 - 180
Available at: http://works.bepress.com/joan-phillips/19/