"Mind, body, or spirit? An exploration of customer motivations to purchase university licensed merchandise" by Joan M. Phillips

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Mind, body, or spirit? An exploration of customer motivations to purchase university licensed merchandise

Sport, Business and Management: An International Journal (2014)

Joan M. Phillips, Loyola University Chicago
Robert I. Roundtree
DaeHyun Kim

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Disciplines

Public Relations and Advertising,
Business and
Marketing

Publication Date

July 23, 2014

DOI

10.1108/SBM-08-2011-0069

Citation Information

Joan M. Phillips, Robert I. Roundtree and DaeHyun Kim. "Mind, body, or spirit? An exploration of customer motivations to purchase university licensed merchandise" Sport, Business and Management: An International Journal Vol. 4 Iss. 1 (2014) p. 71 - 87
Available at: http://works.bepress.com/joan-phillips/16/