"How Suppliers Affect Trust with Their Customers: The Role of Salesperson Job Satisfaction and Perceived Customer Importance" by Kevin D. Bradford

Article

How Suppliers Affect Trust with Their Customers: The Role of Salesperson Job Satisfaction and Perceived Customer Importance

The Journal of Marketing Theory and Practice (2009)

Kevin D. Bradford, Mendoza College of Business
J. Michael Crant, Mendoza College of Business
Joan M. Phillips, Loyola University Chicago

Link

Disciplines

Business and
Marketing

Publication Date

September 1, 2009

DOI

10.2753/MTP1069-6679170406

Citation Information

Kevin D. Bradford, J. Michael Crant and Joan M. Phillips. "How Suppliers Affect Trust with Their Customers: The Role of Salesperson Job Satisfaction and Perceived Customer Importance" The Journal of Marketing Theory and Practice Vol. 17 Iss. 4 (2009) p. 383 - 394
Available at: http://works.bepress.com/joan-phillips/15/