"Decision‐based voter segmentation: an application for campaign message development" by Joan M. Phillips

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Article

Decision‐based voter segmentation: an application for campaign message development

European Journal of Marketing (2010)

Joan M. Phillips, Loyola University Chicago
Thomas J. Reynolds, (Strategic Research, Development and Assessment, Wilson, Wyoming, USA)
Kate Reynolds, (Strategic Research, Development and Assessment, Wilson, Wyoming, USA)

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Disciplines

Sociology and
Marketing

Publication Date

April 6, 2010

DOI

10.1108/03090561011020444

Citation Information

Joan M. Phillips, Thomas J. Reynolds and Kate Reynolds. "Decision‐based voter segmentation: an application for campaign message development" European Journal of Marketing Vol. 44 Iss. 34 (2010) p. 310 - 330
Available at: http://works.bepress.com/joan-phillips/10/