The construct of ocean identity provides a valuable lens that can unpack the multiple dimensions of human connections with ocean spaces, and crucially places importance on the integration of cognitive, affective, and behavioral components. The construct of ocean identity is applicable in academic and professional contexts, and is largely unexplored from both qualitative and quantitative research perspectives. This comment article presents a revised definition of ocean identity and posits a useful conceptual framework based on a robust analysis of literature to unveil the multiple dimensions that may explain an individuals’ ocean identity. Here we identify a series of attributes that could be considered possible explanatory attributes of the emerging concept of ocean identity. Future research will statistically test the concepts presented here to validate a scale for measuring ocean identity. This piece contributes to the ongoing ocean literacy discourse and deepens our understanding of the multiple conceptual dimensions of ocean identity.