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Article
Wine Tourism in the Temecula Valley: Neoliberal Development Policies and their Contradictions
Anthropology in Action (2012)
  • Kevin A Yelvington, University of South Florida
  • Jason L Simms, Wesleyan University
  • Elizabeth Murray, University of South Florida
Abstract

Wine tourism is a growing phenomenon, with tourists enjoying not only wine but a rural lifestyle that is associated with winegrowing areas and the elusive essence of terroir. The Temecula Valley in southern California, a small wine-producing region and wine tourism destination, is experiencing state-led plans for a vast expansion of production and tourism capacity. This article traces the challenges inherent in this development process, and questions the sustainability of such plans regarding the very environment the wine tourists seek out, especially regarding the availability of natural resources, mainly water, needed to fulfill these plans. The article concludes with a call for an applied anthropology of policy that is centred on the articulations of the state and neoliberal capitalism.

Keywords
  • anthropology of policy,
  • applied anthropology,
  • California,
  • development,
  • sustainability,
  • Temecula Valley,
  • the state,
  • terroir,
  • water,
  • wine tourism
Publication Date
December, 2012
Citation Information
Kevin A Yelvington, Jason L Simms and Elizabeth Murray. "Wine Tourism in the Temecula Valley: Neoliberal Development Policies and their Contradictions" Anthropology in Action Vol. 19 Iss. 3 (2012)
Available at: http://works.bepress.com/jlsimms/3/