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Selected Works of Jinho Joo
Presentation
Power Users’ Branded VR Experiences on Immersiveness and Sharing Behavior: Moderating Effect of Prior Company Schema
102nd Annual Conference of the Association for Education in Journalism and Mass Communication (2019)
  • Yoon-Joo Lee, Washington State
  • Mina Park, Washington State
  • David Silva, Washington State
  • Jinho Joo, Washington State
  • Pritha Agarwal, Washington State
Disciplines
Publication Date
August 10, 2019
Location
Toronto, Canada
Citation Information
Yoon-Joo Lee, Mina Park, David Silva, Jinho Joo, et al.. "Power Users’ Branded VR Experiences on Immersiveness and Sharing Behavior: Moderating Effect of Prior Company Schema" 102nd Annual Conference of the Association for Education in Journalism and Mass Communication (2019)
Available at: http://works.bepress.com/jinho-joo/5/