"What drives the acceptance of SMS advertising in China?" by E. Mao

Selected Works of Jing Zhang

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Presentation

What drives the acceptance of SMS advertising in China?

Eighth Annual Global Information Technology Management World Conference (2007)

E. Mao, Nicholls State University
Jing Zhang, San Jose State University

Disciplines

Business and
Marketing

Publication Date

2007

Citation Information

E. Mao and Jing Zhang. "What drives the acceptance of SMS advertising in China?" Eighth Annual Global Information Technology Management World Conference (2007)
Available at: http://works.bepress.com/jing_zhang/20/