Presentation
Comparing the persuasiveness of individualistic and collectivistic advertising appeals between Chinese X-Generation and older consumers
American Academy of Advertising 50th Anniversary Conference
(2008)
Publication Date
2008
Citation Information
Jing Zhang. "Comparing the persuasiveness of individualistic and collectivistic advertising appeals between Chinese X-Generation and older consumers" American Academy of Advertising 50th Anniversary Conference (2008) Available at: http://works.bepress.com/jing_zhang/17/