"Horizontal and vertical orientations in cross-cultural consumer persuasion" by Jing Zhang

Selected Works of Jing Zhang

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Horizontal and vertical orientations in cross-cultural consumer persuasion

Advances in Consumer Research (2002)

Jing Zhang, San Jose State University
S. Shavitt, University of Illinois at Urbana-Champaign
T. Johnson

Disciplines

Business and
Marketing

Publication Date

2002

Citation Information

Jing Zhang, S. Shavitt and T. Johnson. "Horizontal and vertical orientations in cross-cultural consumer persuasion" Advances in Consumer Research Vol. 29 (2002)
Available at: http://works.bepress.com/jing_zhang/13/