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Article
Horizontal and vertical orientations in cross-cultural consumer persuasion
Advances in Consumer Research (2002)
Jing Zhang
,
San Jose State University
S. Shavitt
,
University of Illinois at Urbana-Champaign
T. Johnson
Disciplines
Business
and
Marketing
Publication Date
2002
Citation Information
Jing Zhang, S. Shavitt and T. Johnson. "Horizontal and vertical orientations in cross-cultural consumer persuasion"
Advances in Consumer Research
Vol. 29 (2002)
Available at: http://works.bepress.com/jing_zhang/13/