"Cultural values reflected in Chinese and U.S. advertisements: Examining the moderating role of media type and product characteristics" by Jing Zhang

Article

Cultural values reflected in Chinese and U.S. advertisements: Examining the moderating role of media type and product characteristics

Advances in Consumer Research (2003)

Jing Zhang, San Jose State University
S. Shavitt, University of Illinois at Urbana-Champaign

Disciplines

Business and
Marketing

Publication Date

2003

Citation Information

Jing Zhang and S. Shavitt. "Cultural values reflected in Chinese and U.S. advertisements: Examining the moderating role of media type and product characteristics" Advances in Consumer Research Vol. 30 (2003)
Available at: http://works.bepress.com/jing_zhang/12/