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Presentation
What a Business Librarian Learned from the Health Sciences: Adapting the PICO Framework to Inform Library Instruction for Marketing Students
SLA Annual Conference 2019
  • Jim Kelly, University of Northern Iowa
Document Type
Conference
Abstract

Problem/Need: How can I make a one-shot library instruction session for an undergraduate marketing research course more relevant and more interesting for the students and the librarian?

Solution: Draw on the techniques used by health sciences librarians (PICO, etc.), but reverse the PICO approach in order to create multidimensional scenarios to use when demonstrating library resources for these marketing research students.

Department
Rod Library
Comments

Poster Presentation at the SLA Annual Conference 2019 in Cleveland, Ohio.

Original Publication Date
6-1-2019
Repository
UNI ScholarWorks, University of Northern Iowa, Rod Library
Copyright
©2019 Jim Kelly
Date Digital
6-2019
Language
en
File Format
application/pdf
Citation Information
Jim Kelly. "What a Business Librarian Learned from the Health Sciences: Adapting the PICO Framework to Inform Library Instruction for Marketing Students" SLA Annual Conference 2019 (2019)
Available at: http://works.bepress.com/jim-kelly/4/