In this CREATE! Workshop, participants will produce pedagogically-informed plans for constructing teacher identities in online courses. They will analyze examples and engage with a range of tools for creating online instructor identity, including audio/video files, JING presentations, text-based announcement and feedback, and visual images. We will discuss some of the reasons that instructor presence matters in online courses, as well as many of the occasions that require conscious decisions about self-presentation. Most importantly, we will discuss some of the pedagogical reasons for using different tools for different situations.