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Presentation
Capability Hierarchy in Innovation and Mass Customization: A Cross-Culture Empirical Examination
46th Annual Meeting of the Decision Sciences Institute (2015)
  • Zhongzhi Liu, Arizona State University
  • Jie G. McCardle, Georgia Southern University
  • Thomas J. Kull, Arizona State University
  • Dennis Krumwiede, Idaho State University
Abstract
Based on the capability hierarchy framework from Collis (1994), we propose and test a multilevel innovation capability model. Empirical results indicate that engineering capability, technical capability, and analytic decision norms positively associate with innovation capability, which leads to mass customization capability. The performance implications of our model are also addressed.
Keywords
  • Capability heirarchy,
  • Innovation,
  • Mass customization,
  • Cross-cultural
Disciplines
Publication Date
November 22, 2015
Location
Seattle, WA
Citation Information
Zhongzhi Liu, Jie G. McCardle, Thomas J. Kull and Dennis Krumwiede. "Capability Hierarchy in Innovation and Mass Customization: A Cross-Culture Empirical Examination" 46th Annual Meeting of the Decision Sciences Institute (2015)
Available at: http://works.bepress.com/jie-mccardle/6/