The Effect of Ambiculturality on Innovation and Firm Performance46th Annual Meeting of the Decision Sciences Institute (2015)
We build on the concept of ambiculturality to develop hypotheses describing why ambicultural firms both develop innovation capabilities and achieve financial performance. The results suggest that when firms are able to balance multiple cultural contrasts, they are able to capitalize on innovation opportunities, and improve firm performance.
- Firm performance
Publication DateNovember 23, 2015
Citation InformationYousef Abdulsalam, Jie G. McCardle and Dennis Krumwiede. "The Effect of Ambiculturality on Innovation and Firm Performance" 46th Annual Meeting of the Decision Sciences Institute (2015)
Available at: http://works.bepress.com/jie-mccardle/5/