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Hybrid Predictive Models for Optimizing Marketing Banner Ad Campaign in On-line Social Network
Proceedings of the 2012 International Conference on Data Mining (2012)
  • Jerzy Surma
  • Mariusz Lapczynski
Publication Date
2012
Citation Information
Jerzy Surma and Mariusz Lapczynski. "Hybrid Predictive Models for Optimizing Marketing Banner Ad Campaign in On-line Social Network" Proceedings of the 2012 International Conference on Data Mining (2012)
Available at: http://works.bepress.com/jerzy_surma/5/