Broadcast news professionals appear to understand the value of internships as one way to train students for a career in the industry (Davie, Fleisher, & Rochiguez-Gillman, 1999). Internships have become an integral part of many journalism and broadcasting curricula. More than 95 percent of journalism and broadcasting programs report that they offer internships (Becker, 1990; Meeske, l988b). The industry's mandate that even entry-level employees should have experience in the field (Basow & Byrne, 1993· Parcells, 1985) has led colleges and universities to help place students in internships. The programs provide students an opportunity to grow in a professional environment, while supplementing what has been learned in the classroom.

The present study focused on broadcast career preparation. and compared four groups of respondents: general managers, news directors, producers and students. Respondents were asked their views about college training and education for a career in broadcasting.