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Article
A Methodological Note on Mail Survey Response Rates
Psychological Reports
  • Jeremy Harris Lipschultz, University of Nebraska at Omaha
  • Michael L. Hilt, The University of Nebraska at Omaha
  • Christine Renee Mixan, University of Nebraska at Omaha
Document Type
Article
Publication Date
6-1-2000
Disciplines
Abstract

Addresses issues regarding mail survey response rates in the broadcasting industry. Definition of mail survey; Use of variations of social exchange principles in the study; Difficulties inherent in mail surveys; Implications for research on the broadcast industry.

Comments

Lipschultz, J. H., Hilt, M. L., & Mixan, C. R. (2000). A Methodological Note on Mail Survey Response Rates. Psychological Reports, 86, 3, 1273-1274.

Citation Information
Jeremy Harris Lipschultz, Michael L. Hilt and Christine Renee Mixan. "A Methodological Note on Mail Survey Response Rates" Psychological Reports Vol. 86 Iss. 3a (2000) p. 1273 - 1274
Available at: http://works.bepress.com/jeremyharrislipschultz/47/