There is a continuing need to better understand the needs and wants of broadcast general managers and news directors when they hire newsroom employees (Basow & Byrne, 1993; Parcells, 1985). In the Winter 1993 issue of Feedback, a two-state survey found that "higher percentages of broadcast general managers saw dedication of newsroom employees as very important, while higher percentages of news directors responded that writing skills and news judgment were very important" (Hilt & Lipschultz, p. 18).