As Studies in Media & Information Literacy Education (SIMILE) enters its sixth year of publication, the coeditors have identified a number of issues to be addressed in the journal’s development. This editors’ note explores how the field of media and information literacy education has grown in importance. There continues to be a need for both theory-building and empirical research data, which would strengthen conceptualization. SIMILE needs to cultivate a global sense of significance about media and information literacy education issues across many disciplines.