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Article
Donor Recognition and Cultivation Through the Use of Digital Bookplates
Journal of Library Innovation (2012)
  • Jennifer Robinson, University of Western Ontario
  • Sherry Foster, University of Western Ontario
Abstract

A digital bookplate program that recognizes all levels of gifts provides the library fundraiser with a flexible platform from which to steward and cultivate donors. Digital bookplates can be used to recognize donations to library priorities beyond collections and are a useful tool for establishing collaborative relationships with other campus fundraising units. As libraries move further into the digital world, digital bookplates provide new opportunities for donor engagement.

Publication Date
2012
Publisher Statement
©2012, S. Foster, J. Robinson. Journal of Library Innovation is an open access journal. Authors retain the copyright to their work under the terms of the following Creative Commons license: Attribution-Noncommercial-No Derivative Works 3.0 (United States) http://creativecommons.org/licenses/by-nc-nd/3.0/us/
Citation Information
Jennifer Robinson and Sherry Foster. "Donor Recognition and Cultivation Through the Use of Digital Bookplates" Journal of Library Innovation Vol. 3 Iss. 2 (2012)
Available at: http://works.bepress.com/jennifer_robinson/2/