This study explored the men's basketball season ticket consumption behavior and identified the differences among marital status and those who brought children to the game. Using survey methodology, statistical analysis reveals that entertainment, sport involvement, team identification, and game attractiveness, are keys factors influencing men's basketball season ticket consumption. Married persons appreciate team identification and entertainment more than non-married individuals. Practical managerial implications and marketing-strategy suggestions are also included.
Factors Influencing Men’s Basketball Season Ticket PurchaseManagement Faculty Research
Citation InformationMak, J., & Chen, S. (2012). Factors influencing men’s basketball season ticket purchase. KAHPERD Journal, 49(2), 32-40.