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Article
Concern as Motivation for Protection: An Investigation of Mothers' Concern About Daughters' Breast Cancer Risk
Journal of Health Communication
  • Lindsay Neuberger, Michigan State University
  • Kami J. Silk, Michigan State University
  • Doshik Yun, Western Illinois University
  • Nicholas David Bowman, West Virginia University
  • Jenn Anderson, Michigan State University
Document Type
Article
Publication Date
1-1-2011
Abstract
The present study surveyed mothers with daughters (N = 386) to investigate how mothers' concern about their daughters’ breast cancer risk influenced intentions to engage in preventive behaviors. Using protection motivation theory as a framework, self-efficacy, response efficacy, and level of concern were posited to influence protective behavioral intention in distinct ways. Results from regression analyses indicate that self-efficacy, response efficacy, and mothers' concern are significant predictors of intentions to engage in preventive behaviors with daughters. In addition, a content analysis of mothers' open-ended reasons for their concern about their daughters’ breast cancer risk yield a list of specific concerns and trends that vary by concern level and individual comment valence. The authors discuss implications for incorporating mothers’ concerns into breast cancer prevention messages as a novel strategy for campaign designers.
DOI of Published Version
10.1080/10810730.2011.571339
Publisher
Taylor & Francis
Disciplines
Citation Information
Lindsay Neuberger, Kami J. Silk, Doshik Yun, Nicholas David Bowman, et al.. "Concern as Motivation for Protection: An Investigation of Mothers' Concern About Daughters' Breast Cancer Risk" Journal of Health Communication Vol. 16 Iss. 10 (2011) p. 1055 - 1071
Available at: http://works.bepress.com/jenn-anderson/7/