Concern as Motivation for Protection: An Investigation of Mothers' Concern About Daughters' Breast Cancer RiskJournal of Health Communication
AbstractThe present study surveyed mothers with daughters (N = 386) to investigate how mothers' concern about their daughters’ breast cancer risk influenced intentions to engage in preventive behaviors. Using protection motivation theory as a framework, self-efficacy, response efficacy, and level of concern were posited to influence protective behavioral intention in distinct ways. Results from regression analyses indicate that self-efficacy, response efficacy, and mothers' concern are significant predictors of intentions to engage in preventive behaviors with daughters. In addition, a content analysis of mothers' open-ended reasons for their concern about their daughters’ breast cancer risk yield a list of specific concerns and trends that vary by concern level and individual comment valence. The authors discuss implications for incorporating mothers’ concerns into breast cancer prevention messages as a novel strategy for campaign designers.
DOI of Published Version10.1080/10810730.2011.571339
PublisherTaylor & Francis
Citation InformationLindsay Neuberger, Kami J. Silk, Doshik Yun, Nicholas David Bowman, et al.. "Concern as Motivation for Protection: An Investigation of Mothers' Concern About Daughters' Breast Cancer Risk" Journal of Health Communication Vol. 16 Iss. 10 (2011) p. 1055 - 1071
Available at: http://works.bepress.com/jenn-anderson/7/