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Presentation
Unintended effects of implementation intentions on goal pursuit initiation vs. persistence: substitution and acceleration
Faculty of Commerce - Papers (Archive)
  • Jelena Spanjol, University of Illinois at Chicago
  • Leona Tam, Old Dominion University
  • Jose Antonio Rosa, University of Wyoming
RIS ID
60730
Publication Date
1-1-2012
Publication Details

Spanjol, J., Tam, L., Rosa, J. Antonio. (2012). Unintended effects of implementation intentions on goal pursuit initiation vs. persistence: substitution and acceleration. Association for Consumer Research Conference Vancouver, Canada: Association for Consumer Research.

Abstract

This research develops new insights into implementation intentions' effects on goal striving initiation vs. persistence. Across three studies, we identify and empirically explore two novel effects of implementation intentions under different conditions of regulatory fit – namely substitution and acceleration effects.

Link to publisher version (URL)
Association for Consumer Research Conference
Citation Information
Jelena Spanjol, Leona Tam and Jose Antonio Rosa. "Unintended effects of implementation intentions on goal pursuit initiation vs. persistence: substitution and acceleration" (2012)
Available at: http://works.bepress.com/jelena_spanjol/1/