Unintended effects of implementation intentions on goal pursuit initiation vs. persistence: substitution and accelerationFaculty of Commerce - Papers (Archive)
AbstractThis research develops new insights into implementation intentions' effects on goal striving initiation vs. persistence. Across three studies, we identify and empirically explore two novel effects of implementation intentions under different conditions of regulatory fit – namely substitution and acceleration effects.
Link to publisher version (URL)Association for Consumer Research Conference
Citation InformationJelena Spanjol, Leona Tam and Jose Antonio Rosa. "Unintended effects of implementation intentions on goal pursuit initiation vs. persistence: substitution and acceleration" (2012)
Available at: http://works.bepress.com/jelena_spanjol/1/