During this session, presenters will offer simple strategies for content creation and management that maximize opportunities for repurposing content across delivery platforms while keeping maintenance to a minimum. We will present how we are dynamically mapping content across the LibGuides and LibAnswers platforms to streamline content management for many purposes. We will highlight how we are using this method to populate both our Newspapers LibGuide (http://georgiasouthern.libguides.com/newspapers) and individual newspaper FAQs (e.g.,http://georgiasouthern.libanswers.com/faq/118005).