Contribution to Book
Public relations: An overviewPublic relations: Theory and practice
Date of this Version1-1-2009
Document TypeBook Chapter
This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.
Citation InformationJane Johnston, Clara Zawawi and Jeff Brand. "Public relations: An overview" 3rdCrows Nest, NSWPublic relations: Theory and practice (2009) p. 3 - 25
Available at: http://works.bepress.com/jeff_brand/16/