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Contribution to Book
Public relations: An overview
Public relations: Theory and practice
  • Jane Johnston
  • Clara Zawawi
  • Jeff Brand, Bond University
Date of this Version
1-1-2009
Document Type
Book Chapter
Publication Details

Citation only.

Johnston, J., Zawawi, C., & Brand, J. (2009). Public relations: An overview. In J. Johnston & C. Zawawi (Eds.), Public relations: Theory and practice (pp.3-25). Crows Nest, NSW, Australia: Allen & Unwin.

Access the publisher's website

© Copyright Jane Johnston and Clara Zawawi 2009

ISBN
978-1-74175-627-2
Abstract

This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.

Citation Information
Jane Johnston, Clara Zawawi and Jeff Brand. "Public relations: An overview" 3rdCrows Nest, NSWPublic relations: Theory and practice (2009) p. 3 - 25
Available at: http://works.bepress.com/jeff_brand/16/