How can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, the book shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission—to broaden library use and increase relevance while serving community needs—libraries can improve customer service, looks, and functionality in ways that enhance its community mission.
Available at: http://works.bepress.com/jeannette_woodward/6/