Contribution to Book
Coke and the Digital Age
Decoding Coca-Cola
Document Type
Contribution to Book
Publication Date
1-1-2020
Publisher
Taylor & Francis (Routledge)
Disciplines
Citation Information
Tao Deng, Daradirek Ekachai and Jean Grow. "Coke and the Digital Age" Decoding Coca-Cola (2020) ISSN: 9781138495449 Available at: http://works.bepress.com/jean_grow/42/
Accepted version. "Coke and the Digital Age," in Decoding Coca-Cola : a biography of a global brand / edited by Robert Crawford, Linda Brennan and Susie Khamis. Abingdon, Oxon ; New York, NY : Routledge 2021: 89-110. © 2020 Taylor & Francis (Routledge). Used with permission.