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Article
Service Learning Across the Curriculum: A Collaboration to Promote Smoking Cessation
Journal of Advertising Education
  • Jean M. Grow, Marquette University
  • Joyce M. Wolburg, Marquette University
Document Type
Article
Language
eng
Format of Original
14 p.
Publication Date
4-1-2005
Publisher
Association for Education in Journalism and Mass Communication
Disciplines
Abstract
This paper focuses on how pedagogy, service, and scholarship can be combined across the advertising curriculum through service learning, which invigorates collaboration among faculty members, student teams, and advertising professionals. The authors demonstrate how service learning projects integrate curricula using a community-based client, ultimately leading to scholarship and professional outcomes. Specifically, this study analyzes the launch of a service learning-based smoking cessation campaign on a Midwest college campus.
Comments

Accepted version. Journal of Advertising Education, Vol. 9, No. 1 (Spring 2005). Publisher link. ©Association for Education in Journalism and Mass Communication 2005. Used with permission.

Citation Information
Jean M. Grow and Joyce M. Wolburg. "Service Learning Across the Curriculum: A Collaboration to Promote Smoking Cessation" Journal of Advertising Education (2005) ISSN: 1098-0482
Available at: http://works.bepress.com/jean_grow/4/