Article
Review of Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond by Jane Maas
International Journal of Advertising
Document Type
Article
Language
eng
Format of Original
2 p.
Publication Date
1-1-2013
Publisher
World Advertising Research Center
Original Item ID
doi: 10.2501/IJA-32-2-324-325
Disciplines
Abstract
Jane Maas's book recounts what life was like for the women of Madison Avenue since the '60s, drawn from her own experience and interview with many other women of the time. The reviewer describes Maas as honest, wise and intimate and draws out the continuing struggles for women in the present day, and applauds Maas for the wisdom that her book imparts to women following in her footsteps.
Citation Information
Jean M. Grow. "Review of Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond by Jane Maas" International Journal of Advertising (2013) ISSN: 0265-0487 Available at: http://works.bepress.com/jean_grow/30/
International Journal of Advertising, Vol. 32, No. 2 (2013): 324-325. DOI