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Article
Business Student Perceptions of Online Learning: Using Focus Groups for Richer Understanding of Student Perspectives
Organization Management Journal (2016)
  • Justin Cochran
  • Hope Baker, Kennesaw State University
  • Debbie Benson, Kennesaw State University
  • Wes Rhea, Kennesaw State University
Abstract
The purpose of this study was to develop a deeper understanding of student perceptions, expectations, and opinions about online learning at the program level. Student evaluations of teaching are generally focused upon a single course and instructor and therefore do not address students’ general perceptions of online learning and the effectiveness of various elements specific to the online course environment. Faculty worked with a professional focus-group moderator to develop and conduct the focus groups, which involved 11 undergraduate students experienced with online learning. Using a qualitative process, we discovered some common themes that cut across courses in an online program, as well as some new avenues for consideration. These include the conveniences of learning in online courses, the need for consistency in course design across an online program, better use of certain time management tools, the importance of faculty presence, and students’ perceptions of certain activities as “busy work.”
Publication Date
Summer July 2, 2016
Citation Information
Justin Cochran, Hope Baker, Debbie Benson and Wes Rhea. "Business Student Perceptions of Online Learning: Using Focus Groups for Richer Understanding of Student Perspectives" Organization Management Journal Vol. 13 Iss. 3 (2016) p. 149 - 166
Available at: http://works.bepress.com/jdcochran/11/