INTRODUCTION Successful open access (OA) publishing in libraries requires careful guidance and organization. Support and services offered vary depending on available resources as well as the robustness of a library’s publishing program. DESCRIPTION OF PROGRAM This article describes the connection between publishing services and scholarly publishing literacy through examples from the University of South Florida (USF) Libraries. The USF Libraries’ OA publishing program includes journals, textbooks, conference proceedings, and more. Our program balances advocating for open access with advising for actions that serve our partners’ goals. This invites trust, sustainable relationships, and opportunities for new work. NEXT STEPS At the USF Libraries, more work must be done to formally assess our efforts. Our program will also explore new ways to support the ethical standards expected of libraries by pursuing stronger policies on diversity and inclusion. Using everyday work to demonstrate best practices is a manageable way to strengthen scholarly publishing efforts. We hope to continue growing our services, empowering our partners, and exploring our roles as advisors and advocates.