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About Jason W. Lee

Jason W. Lee, PhD, is a Professor of Sport Management at the University of North Florida. Dr. Lee maintains an active research agenda in the areas of sport brand management and visual identity in sport. Dr. Lee has been published in a wide variety of academic journals including: Sport Marketing Quarterly (SMQ), Journal Sport Management (JSM), International Journal of Sport Communication (IJSC), International Journal of Entrepreneurial Venturing (IJEV), Journal of Issues in Intercollegiate Athletics (JIIA), Journal of Hospitality, Leisure, Sport, and Tourism Education (JoHLSTE), Journal of Contemporary Athletics (JCA), and Strategies: A Journal for Physical and Sport Educators, among others. He has edited multiple textbooks Branded: Branding in Sport Business (as well as an enhanced second edition of this work), Sport and Criminal Behavior, and Policy and Governance in Sport: Issues, Organizations, and Practical Application and has been contracted to edit an associated book connected to Branded entitled Branding in Higher Ed: Every University Tells A Story. Furthermore, he also co-authored Brand Identity in Sport. 

Positions

Present Professor, University of North Florida
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2010 - 2016 Associate Professor/Sport Management Program Director, University of North Florida
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2006 - 2010 Assistant Professor, University of North Florida
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2002 - 2006 Assistant Professor, Troy State University
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Curriculum Vitae

Disciplines

Research Interests

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Education

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2002 Doctor of Philosophy, Florida State University
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1999 Master of Science, Troy State University
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1997 Bachelor of Science, Troy State University
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1995 Associate of Arts, Lake City Community College
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Links

Contact Information

University of North Florida
Department of Leadership, School Counseling & Sport Management
1 UNF Drive
Jacksonville, FL 32224
Bldg. 57/3200

Research Works (20)