Adventure travel narratives are often written within a quest genre. The quest as genre is a romantic narrative that follows a pattern of sequential steps: the call to journey, preparation, the journey, and returning home. This paper proposes that the quests in which adventure travellers embark upon are spiritual in nature. Therefore, the quest genre is a metaphorical vehicle for narrating a spiritual journey. The term “spiritual,” in this context, refers to connecting to something outside of oneself. The purpose of this paper is to describe adventure travel as spiritual questing and to illustrate this idea with three popular adventure travel narratives. It is important to understand the common themes and constructions within adventure travel narratives because of their ability to frame travel expectations and influence various factors in the travel and tourism industry (trip choice, travel mode, destination choice, and intention to travel).