The hyperbolic language used to express emotion at the end of a beloved account is nothing new; social media, particularly Twitter, allows for gut reactions to be published and recorded, often resulting in over-the-top rhetoric. What is curious about the reaction to Horse_ebooks is that fans were upset because they believed they had invested attention and emotion to a Twitter bot, and the reveal that it was a human betrayed their trust. Noteworthy about this case for rhetorical studies is what it exposes about our relationships to technology and our willingness or reticence to attribute agency to nonhuman actors.