While many communication centers actively use social media to engage with different publics, there is a need for scholarship addressing how centers can best use social media to enhance student professional development, cross-campus connections, branding, and center visibility. This introduction to the CCJ special section on social media and communication centers offers a rationale for centers’ strategic incorporation of social media platforms. In particular, we discuss the importance of strategic branding, engaging different publics, and using social media to enhance consultant professional development as key features of social media use by communication center professionals.