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Selected Works of Janet K. Tinoco
Presentation
Collaborative customers and partners: The ups and downs of their influence on firm technology competence for new product development
American Marketing Association (AMA) Winter Conference (2017)
  • Janet K Tinoco
  • Scott C. Ambrose
Disciplines
Publication Date
2017
Location
Orlando, FL
Citation Information
Janet K Tinoco and Scott C. Ambrose. "Collaborative customers and partners: The ups and downs of their influence on firm technology competence for new product development" American Marketing Association (AMA) Winter Conference (2017)
Available at: http://works.bepress.com/janet_tinoco/37/