Love: A critical reading of ‘Lovemarks’Journal of Organizational Change Management (2007)
AbstractA rather light-hearted paper discussing the use of satirical methods using methods of 'critical distancing' in the classroom. The example used is a critical reading of the book 'Lovemarks' by Kevin Roberts.
Citation InformationJanet G Sayers and Nanette Monin. "Love: A critical reading of ‘Lovemarks’" Journal of Organizational Change Management Vol. 20 Iss. 5 (2007)
Available at: http://works.bepress.com/janet_sayers/9/