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Article
Love: A critical reading of ‘Lovemarks’
Journal of Organizational Change Management (2007)
  • Janet G Sayers
  • Nanette Monin, Massey University
Abstract
A rather light-hearted paper discussing the use of satirical methods using methods of 'critical distancing' in the classroom. The example used is a critical reading of the book 'Lovemarks' by Kevin Roberts.
Publication Date
2007
Citation Information
Janet G Sayers and Nanette Monin. "Love: A critical reading of ‘Lovemarks’" Journal of Organizational Change Management Vol. 20 Iss. 5 (2007)
Available at: http://works.bepress.com/janet_sayers/9/