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Article
Do the Olympics Create Sustained Increases in International Tourism?
Journal of International Business Research
  • Kathleen H. Gruben, Georgia Southern University
  • Steven E. Moss, Georgia Southern University
  • Janet Moss, Georgia Southern University
Document Type
Article
Publication Date
1-1-2012
Abstract

The purpose of this study is to examine international tourism as a legacy of the hosting the Olympics. Sustained tourism after the Olympics is hypothesized to be a result of the massive media coverage of the event and the host city. The media exposure is thought to create a positive image of the host city and generate international tourism. The largest media market for the Olympics is the US. In this study air passenger traffic from the US to eight Olympic host cities is analyzed pre and post event. Time series models are used to forecast the trend in US air passengers to each city. Tests for increases in passenger volume during and post Olympics are performed. The results show no sustained increase in international tourism from the US to the host city in the post Olympic period.

Comments

This article is available in the Journal of International Business Research volume 11, number 1 on pages 135-150.

Citation Information
Kathleen H. Gruben, Steven E. Moss and Janet Moss. "Do the Olympics Create Sustained Increases in International Tourism?" Journal of International Business Research Vol. 11 Iss. 1 (2012) p. 135 - 150 ISSN: 1544-0230
Available at: http://works.bepress.com/janet_moss/65/